Embrace the Shift
- Chris Gilbert
- Apr 16, 2024
- 2 min read
If you're in the business of providing security products and services, this year's ISC West event holds the potential to redefine your company's trajectory. While it's always advisable to approach the show with a mindset geared toward growth, this year demands particular attention. Exiting the event, I found myself more invigorated than ever, poised to lead our company into the next era of our industry. In Arnold Schwarzenegger's book "Be Useful," he illustrates his life's journey through various acts, a metaphor applicable to the lifecycle of companies. Companies, like life itself, aren't meant to remain static. Different circumstances necessitate shifts in direction and offerings. Adopting a mindset of waiting for things to blow over will leave you trailing behind when the dust settles. Our industry has undergone numerous transformations, and rather than intimidating, these changes should serve as fuel for innovation, propelling us to better serve our clients and teams.
Reflecting on my 27-year career, I've witnessed the evolution from black and white to color, analog to digital, and storage to the cloud. Admittedly, keeping pace can be challenging, but it's precisely that: a mindset. It's our duty to stay abreast of the latest effective technologies and deliver them to our clients. While end users may become increasingly knowledgeable about our industry, it remains our responsibility to decode the technology and ensure we're implementing effective solutions.
ISC offers more than just a glimpse of the latest technology and services; it grants industry professionals access to seasoned leaders who have weathered these shifts time and again. It's an opportunity to learn from the preceding generation. I hope that all attendees are eager to glean insights from seasoned professionals and adapt them to their own strategies. Personally, I find inspiration in the connections forged over the years and witnessing how others navigate the evolving landscape to remain relevant and prosper.
Looking toward the future of our business, we're allocating resources to tailor our technology to enhance the client experience. Their satisfaction is the cornerstone of our success, and our ability to seamlessly integrate our solutions into their operations will be pivotal. Our solutions must be effective, streamline their processes, and offer unwavering security and performance. We're moving forward in unison, aiming to bring more individuals along on our journey.
I firmly believe that our company is destined not only to innovate within our industry but also to bring existing professionals along through franchising and acquisitions. Many industry peers seek to transition their businesses to recurring revenue models but struggle with the necessary adjustments. Our team is committed to sharing expertise at industry events, consulting with individuals, and actively seeking franchisees, partnerships, and acquisitions to help them realize their vision of a thriving, sustainable business.
This endeavor is significant but worthwhile for the greater good. It's about more than just products and services; it's about fostering a culture that embraces flexibility and innovation, driving industry-wide progress. It's an exhilarating time, one that has defined my tenure in this industry.




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